Letter from Avocat Group CEO Eric Berson, Esq. and CFO Walt Batansky

In a world of multinational brokerage companies with tens of thousands of employees we are often asked, “How does a specialty firm such as Avocat Group compete, succeed, and thrive, in the most competitive arena in commercial real estate?”

There are three keys to our success. Trust, Relationships, and Passion.

Trust: If you want to do business with people over and over again you must be unconditionally ethical. If you look at our list of transactions you will see the same names over and over. That is because we have always done everything we know to treat people the right way.  To earn trust, you must combine these high ethics with superior knowledge and experience. We sign rent checks for our business office space, perhaps just like you, and unlike most of the advisors who work for the big multi-national brokerage firms. Because we are and have been tenants, we know the angst you feel when signing your name to a long term commitment on behalf of your firm. Most mere brokers simply don’t have any of these experiences. Our firm has negotiated many large and complex transactions, in all 50 U.S. states and 11 countries. There is a lesson to be learned from each one. Lessons that can come to help you in the future. We have met and completed transactions with many if not all of the largest national and regional landlords. We know how they think and their motivations. They and we both know that this won’t be the last transaction that we do together and while they know that we will be tough, they also know we can be trusted. That takes time.

Relationships:  Ask most brokers how long a major facility transaction takes from start to finish and they will give you an answer in months. Perhaps 12-24 months. For us, it is often 4-10 years, sometimes longer. Why? First, we expect to work for some period of time to earn a client’s trust before they formally engage us. Then a further period of time on the actual transaction structuring. And then, and this is the key, once the paperwork is signed, we expect that we will be part of the team for the entire life of the lease/occupancy and thereafter. After lease or purchase documents are completed there are issues with construction, future expansion, expense audits, contractions, various disputes, and the list goes on and on. We are not only willing to be there for these issues, we expect it. Our clients know we will be working on the transaction long after those traditional large brokerage houses have moved on to the next account.

Passion: We have been extremely lucky to be able to discover our passion very early in life, in fact at the very start of our business careers. It was structuring, improving, and subtly but importantly refining real estate transactions, for business space users. Once we discovered that the odds are stacked by virtue of the size and expertise of the large REITs and landlords against the underdog business space user, we decided that we would spend the rest of our lives doing what we loved. Avocat Group’s success does not derive from simply working harder than our competitors. It comes from the fact that what the competitors consider work, we consider both rewarding and enjoyable. Fun. It does takes an awful lot of effort, relentless focus, and the time investment to stay on the cutting edge of industry knowledge and practices. For everyone that joins the Avocat Group team, there is nothing else that we’d rather do.

We thank you for the time investment that you’ve made to read this far. We’re glad to demonstrate our appreciation by helping you or providing advice on any real estate issue that you might have, with no concern or obligation for fees on your part. If you’d like to talk, just give us a call. We will treat you right, earn your trust, demonstrate our passion and, if we’re lucky, develop a relationship together.

Eric C. Berson, Esq. – Chairman and Chief Executive Officer

Walt Batansky – Chief Financial Officer